How to handle clients’ investment concerns during vacations.
Updated: 7 hours ago
Original article by:
Barbara Balfour
THE GLOBE & MAIL
July 28, 2022
📰 Read the FULL ARTICLE here.
I spoke with The Globe and Mail about how advisors can take a real vacation while still keeping their clients cared for. Here are the highlights and my contributions.
Key Takeaways
Taking a long vacation as an advisor takes planning, so clients don't feel abandoned in volatile markets.
Support staff and digital tools like online booking, file storage and virtual assistants can keep service running while you're away.
Clients have become much more comfortable with virtual communication since the pandemic.
A clear response standard, such as replying within one business day, reassures clients.
Proactive education, like webinars on market volatility, can help clients avoid knee-jerk decisions.
My Perspective
Advisors spend their time helping clients find work-life balance and use money as a tool for joy, so we should lead by example and take real downtime ourselves.
"We deserve to enjoy our lives, summers and the benefits of travelling."
When I'm away, I use WhatsApp to stay in touch with clients, since it works over Wi-Fi without roaming charges. Voice notes let me respond quickly and feel more personal than a long email.
"The voice note aspect also provides a sense of comfort to the client to actually 'hear' from you."
I also automate as much as I can. Automatic replies acknowledge new inquiries, and my booking links sync to my calendar, so clients can always book time with me without any back-and-forth.
Originally published in The Globe and Mail by Barbara Balfour on July 28, 2022. Use the link at the top of this post to read the full article.
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